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In 1960: The Making of the President, players take on the role of Kennedy or Nixon vying for the right to lead the United States during the heart of the Cold War. However, it's not just foreign policy that poses a challenge to American leadership - the year 1960 is synonymous with great social upheaval and progress. The candidates must contend with the question of civil rights and balance their positions on social justice against the need for valuable Southern electoral votes. Of course, the ever-present issue of the economy also rears its ugly head, and both Nixon and Kennedy will compete to be the candidate with the voters` pocket books in mind.